Amazon maintains startup metabolism at trillion-dollar scale through deliberate mechanisms: two-pizza teams, 6-page memos, single-threaded ownership. Bezos built the operating system before he needed it. The "Day 1" philosophy is not a slogan, it is enforcement against entropy.
Two-pizza teams. "Disagree and commit." Single-threaded leaders. Day 1 culture still enforced.
Fire Phone killed fast. Constant experimentation. "Failure and invention are inseparable twins."
6-page memos force clarity. But scale creates silos. AWS vs Retail friction.
Fulfillment centers are fixed but provide moat. AWS infrastructure is the business.
Up or out culture. High bar hiring. But warehouse turnover is 150%+.
Massive capex but generates cash. AWS margins fund experiments.
Internal tech sharing. AWS born from internal tools. Data obsession.
"Amazon maintains startup metabolism at trillion-dollar scale through deliberate mechanisms. Bezos built the operating system before he needed it."
Get a full GPI breakdown across all 7 dimensions.
START WITH THE DIAGNOSTIC