GM is simultaneously too big to pivot quickly and too profitable to fail slowly. Record profits ($14.9B), record stock (+55%), and U.S. sales leadership mean no burning platform forces transformation. Yet $7.6B in EV write-downs reveals the cost of moving slower than the market.
Glassdoor cites "approval from multiple teams for small changes," but Barra consolidated leadership enables strategic pivots.
Taking $7.6B in EV write-downs shows adaptation, but relies on layoffs rather than process change.
Building "data factory" with NVIDIA digital twins, but four brand divisions create natural silos.
116-year legacy, billions in factory infrastructure, $7.6B write-down shows cost of direction change.
UAW structure limits flexibility, Glassdoor shows "declining trust in leadership."
Manufacturing requires massive physical assets, every pivot costs billions.
Ultifi platform enables OTA updates, but "lack of transparency" persists per Glassdoor.
"The Detroit Paradox: too big to pivot quickly, too profitable to fail slowly."
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