6
10% weight

CAPITAL INTENSITY.

How much physical infrastructure anchors the org in place. Every dollar locked in physical assets is a dollar that can't move. Every building or refinery is a bet on a specific future that gets harder to unwind every year.

DIGITALSCALEFREELY$0.1x CAPITAL/REVENUEVSPHYSICAL$5x CAPITAL/REVENUE

WEIGHTLESS VS ANCHORED

1510
FieldTransitionParticle

THE SCALE

SCORE 1-3

Can pivot without selling assets

Minimal physical footprint. Scaling doesn't require building anything new. The org's commitments live in code and contracts, not concrete.

SCORE 7-10

The infrastructure makes decisions

Executives are measured on returns from capital already deployed. Changing direction means writing down assets, which means admitting the prior bet was wrong. So the prior bet runs until it can't.

THE GRAVITY PROBLEM

Capital intensity determines how fast you can change direction. Not because you can't see where you need to go. Because you've spent decades building the road that goes the other way.

THE STRANDED ASSET PROBLEM

When assets are worth more running than written down, the org optimizes for utilization. Rational at the asset level. At the org level it means strategy is shaped by what you already built, not what the market needs. The asset starts making the decisions. You're along for the ride.

0.1x

Capital/revenue ratio for software companies

3-5x

Capital/revenue ratio for oil refiners

EXAMPLES

LOW INTENSITY (Score 1-3)

Notion

Purely digital. Infrastructure cost scales with revenue. No physical constraint on what to build next.

1.5
Stripe

Software layer on top of financial rails. The business can grow without proportional capital.

1.5

HIGH INTENSITY (Score 7-10)

Comcast

$124B in revenue tied to infrastructure that takes decades and billions to replace. Broadband is the business and the constraint.

6.95
Phillips 66

40-year refineries. Physical infrastructure priced at original investment. Unwinding it means taking losses nobody wants to authorize.

6.4

DIAGNOSTIC QUESTIONS

1What percentage of operating cost is maintaining existing physical assets?
2What would it cost to exit your current infrastructure in two years?
3Which strategic decisions get made to protect existing asset utilization?
4How much of your capex goes to new capability vs replacing what's aging?
5What does the org look like if it couldn't build anything physical for three years?